Voice of Customer

Customer Feedback Analysis

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At Tataatsu we provide consulting services for toughest challenges of our customers. Be it technical or designing interactions for users we focus on outcomes that enable customer attain business goals.

Problem: Client wanted to analyse customer feedback in form of product reviews in real-time. It was observed that reviews were very qualitative and feature specific.

Proposal: In order to truly derive value, we suggested a feature specific sentiment extractor which maintained provenance to source reviews to ensure all metrics could be drilled down to underlying content.

Solution: Using Disquery, our extensible NLP Analytics engine, we built our a scalable feature extractor, feature specific sentiment extractor, a loyalty detector and more. An interactive dashboard was designed to serve goals of marketing, product management and support teams.

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